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Six Ways to Better Selling

How to Improve Your Sales Skills

Everyone can improve their lives and business by improving their sales skills. Here are some of the books that the experts recommend for improving your sales skills.

As a salesperson, you are an expert at discovering and solving your customer's problems. However, you are also are a salesperson to your family, friends and business associates.

SoftSell was designed to work with any of the following selling techniques which allows you to choose a selling method that is best suited to you, and to change methods when needed.

Salespeople Using SoftSell CRM Software
Book Win-Win Selling

Win-Win Selling

Win-Win Selling by Wilson Learning explains the four basic steps used by all successful salespeople. These steps include Relating, Discovering, Advocating and Supporting. Applying these steps is a dynamic process in which you begin by relating to establish a trusting relationship with your customer, then move to the stage of jointly discovering your customer's problems. Finally, you decide on the best method of advocating solutions, and find a way to support your customer so that their problems stay solved.

Book SoftSell

SoftSell: The New Art of Selling

SoftSell: The New Art of Selling by Tim Conner has sold 150,000 copies and is recommended by business leaders such as J.W. Marriott the CEO of Marriott International, Inc. This book teaches you the techniques of consultative selling in which you partner with your customer to identify and solve their problems. In this approach, 90 percent of your effort is asking questions and listening to learn about the problems, and 10 percent is spent on advising solutions.

Book Social Styles

The Social Styles Handbook

The Social Styles Handbook by Wilson Learning has been used by over 2 million people. A salesperson is a problem solving professional who is an expert at helping customers describe their problems. This book borrows from the counseling profession to teach you how to make a winning connection with your customer so that you can understand their problems, and identify when and how to advocate solutions. These relating techniques can also improve your interactions with employees, family and friends

Book Dale Carnegie

How to Win Friends and Influence People

How to Win Friends and Influence People by Dale Carnegie has sold 15 million copies. The book is a classic work about the fundamentals of human behavior in one-on-one interactions. It teaches you the techniques of active listening which allow you to draw out your customer's problems, concerns and motives. The book explains how to boost your listening skills to new levels, and how to use what you learn about your customers to lead them toward the most effective solutions.

Book Leader Within You

Developing the Leader Within You

Developing the Leader Within You by John Maxwell has been read by more than 1 million people. Leadership is a crucial skill as you guide your customers along the best course of action for solving their problems. As a leader, you are a change agent in partnership with your customers, helping them establish vision, priorities and clarity of purpose. This book will show you how to inspire your customers to make the right changes and move ahead in a positive direction.

Book Laws of Leadship

The 21 Irrefutable Laws of Leadership

The book The 21 Irrefutable Laws of Leadership by John Maxwell contains inspiring stories of famous people who have used their leadership skills to change the world. These same skills can be applied to your daily sales situations as you try to change a part of the world to make life better for your customers. You can also use these skills to reach your highest level of performance in all aspects of your life, and you can help raise the level of performance of those around you.